Most marketers believe that keywords are solely responsible for a website’s ranking. Their core focus revolves around fixing keyword arrangements to keep them relevant across the webpages. However, apart from keywords, some website elements are also very important to a website’s ranking. They can obviously impact site’s SEO prospects. Website structure is one of them. A website’s structure deter-mines the way website is organized internally. The structure doesn’t necessarily mean the physical appearance of a website, but also the way in which website’s pages are interlinked.
An organized website structure is very important for search engine optimization. Without fixing the gaps pertaining to the structure, you can’t achieve maximum benefits out of your SEO efforts.
I am listing here 4 important considerations that you look into in order to strengthen your SEO.
1. Website’s Crawlability:
Crawlability of a website is important in terms of its appearance in search results. The term refers a search engine’s ability to crawl through a website in order to establish what the website content is all about. If crawling of your website halts for any reason, it can cause problems for SEO. Throughout the crawling, robots navigate through subpages and individual topics to figure out every element of the website a whole. A website is said to be Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one place to the other.
So, how it helps in SEO? It’s simple. If crawling of your website is halted or paused, there are chances that some of your well-optimized web pages could miss the indexing. The point I want to raise it that unless your website is properly crawled and indexed, your SEO efforts won’t get noticed.
2. Internal Linking:
Internal linking is another crucial factor that impacts SEO. The term refers to the entire navigation scheme that a website adopts to enhance a website’s accessibility and user experience. The basic idea behind the navigation is that a random user should be able to find one page to another without any hassle. If a website contains over many hundred pages, it’s a challenge to ensure accessibility of any page with only a few clicks.
Usability experts opine that if it takes more than three clicks to find any individual page, then you need to rethink your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation link according to the segments they relate to.
To link pages and posts internally, use keywords within the content and then link these keywords to other relevant pages or piece of content on your website. There are numerous benefits that internal linking serves. Internal linking easily decreases the page depth and allows users an easier way to find other pages. It can result in a better user experience.
3. User Experience:
Make note of it that poor user experience can negatively affect your SEO efforts. While browsing your website if a user can’t figure out how to get the desired information, he will exit to find it somewhere else. Google measures user interaction with a website using different metrics, including click-through rate, time spent on site, and bounce rate etc.
To ensure a better user experience, you need to align click-through with expectations and ensure quick as well as easy access of desired information.
4. Duplicate Website Pages:
Duplicate content kills your website’s SEO prospects. Google interprets duplicate content as a clear case of deep spam. You should keep your focus on delivering quality content to your readers. It does matter a lot. Not only good quality content enhances user experience, but also improves website’s presence in search engine result pages for high competition keywords.
Search Engine Optimization or SEO, is the process of or a series of steps that one takes in an effort to make their website or other online assets more visible to others when others are searching for content online using search engines. This is also often referred to as positioning one’s assets to be found by “organic” searches as opposed to “Pay Per Click” (PPC) where you pay a fee to the search engines themselves so that they will help your site to stand out and be found.
So what actually is involved in this process called SEO? What are the steps you want to take to build out your online assets so as to be more easily found? My list below is by no means complete but it will serve to give you a solid overview to tasks you can complete to make your site more visible.
Search Engine Registration: The first thing you will want to do is to get your website registered with the search engines themselves. Most search engines offer you a method whereby you can tell them about your site and site ownership and you can also tell them what webpages exist on your website through submission of a “Sitemap.xml” file to them.
Search Engine Indexing: Next you will want to tell them more about your individual webpages so that this information can be stored and “Indexed” in their internal databases for use when people are making “Organic” searches. Each search engine has their own method of accepting your webpage indexing requests for example; Yahoo-Bing allows you to submit 10 webpages for indexing a day and Google, the largest search engine in the world today, provides you with a webpage indexing request tool called “Fetch as Google” where you can enter your pages to be indexed. Remember when using this tool to register each page as a standard webpage and also to register these same pages separately for mobile pages if they are “Mobile Responsive” in construction as Google maintains separate databases for mobile pages and to get found organically on a cellphone, you will need to have them registered in this second database as well.
Link Building: This is the art of building links back to your site from other quality Internet locations usually owned by others. This is often done by leaving posts on other forums, asking other site owners to link their sites with yours, building a presence on social media platforms such as Facebook, Twitter, Pinterest, Instagram, Reddit, etc. and tying your presence on those sites back to your website, writing articles and press releases that mention your site, posting videos to places like YouTube and Vimeo that tie back to you, publishing e-books and more. The more “External Backlinks” you can create to your site, the stronger your site looks in the eyes of Google and other search engines and the better your site will rank within those engines organically.
On Site Optimization: There are also things you can do within your own website to strengthen your SEO rankings with search engines. You will be wanting to do keyword and keyword phrase research as you build webpage titles and write content for those pages, do the same for images you use so they are well described, link pages together so they can keep people on your site longer by easily giving them more access to additional related content on your site, create “Anchor Text” on your site which means taking strong keyword phrases and embedding hyperlinks to other locations on-site and off-site behind this text.
Content Creation: Write your website content in such a way that the webpage title and description are supported by your content words as close to the top of each page’s content as possible as this helps to validate these pages as being real and of value to the search engines when they render pages to their own content consumers.
Use of Videos, Audios and Images: Use them liberally on their site as search engines know that people to prefer to watch videos, look at pictures or listen to audios more than they like to read text – so use this strategy and be sure to richly describe them within your webpages’ “meta-data” and to also submit them for indexing to the search engines as well. It is tedious work, but will pay significant dividends to your site over time in terms of its visibility.
Build your webpages to be “Mobile-Responsive”: These days, search engines such as Google will not even display pages that are not responsive to people making “Organic” queries for content through them. If your webpage is not responsive, you will not be found.
Build Webpages Natively: Build your webpages natively as opposed to using templates wherever possible and test them for speed of loading. If your webpages and in particular your mobile webpages do not load completely within 2-4 seconds, your page will be penalized or not even be displayable through organic searches. Template pages tend to be “Fatter” so they take longer t load – which is why I make this point. Also keep your image sizes small – 4 megabyte images take much longer to load than 20K images…
Keyword Competitive Analysis: Do competitive analysis on your keyword research and where you place with those keywords in relation to your competitors. Look at what is making it to page one in an organic search for keywords and phrases you wish to rank for and research how hard it would be to displace them to get your content showing on page one of a search – and there are a number of tools out there that can help you make this job easier. Bottom line though is that you want to get to page one when ranking for the words and phrases that you choose and how you use them for SEO effect on your site – you don’t want to do all this work to rank on page 10 where much fewer content searchers get to.
Use Search Engine Dashboards: Search engines build informational dashboards for you to use to see how they are seeing your site and what errors they are finding on your site and they often offer suggestions for fixes and improvements. Use these dashboards! Get all you can from them about your site’s quality, make the fixes and let them know when you have fixed it so they can “recrawl” your site to register that it has improved. Doing this work is very important to maintaining good search engine rankings.
In summary, above are just some of the core things you will need to do to have a shot at getting to page one in search engines organically. Organic SEO takes a lot of work but those that put in the time to do this work on their sites are rewarded with organic traffic to their sites. Improving organic SEO should be a continual process for any company trying to do business online. Traffic is money and if others are doing this and you are not, they will be the ones making the sales you want to get. Often, doing this well means business survival itself.
About Dan Grijzenhout: Dan is a professional digital marketing strategist and consultant providing consulting services to businesses and corporations. Also an online trainer, Dan currently has over 14,500 students taking his entrepreneurial, business and marketing courses online.
Everyone should think about the answers to those questions, because there comes a time when money will be needed and some people will realize that their savings aren’t enough to cover the expenses.
There are three things to invest in.
1) Health Insurance
Health insurance is the most important one. You never know what the future holds when it comes to health. You can try to live a healthy lifestyle, but sometimes viruses, bacteria or other problems may cause problems that may require urgent treatment or medication.
Don’t let health problems catch you unprepared. Pay your health insurance and have all your medical expenses covered. Good health allows you to work at maximum efficiency, allowing you to earn enough to save even more.
2) Profitable Assets
If you wish to start a business or invest into other businesses in order to gain more profit, make sure that what you invest in is a good long-term investment. Investing in the right assets will allow for more savings for future needs. Your first option is to observe which businesses are the most successful and have the least competition. These types of businesses are worth investing in or getting involved in.
Your second option is to find a business that comes up with something original and buy it. This is how some companies acquire rights to video games or other software for example. Alternatively, if you have an idea for starting an original business or creating an original product, try to deliver the best quality by using the cheapest tools that will do the job.
You have to think of the future, when you will be old and possibly unable to work. Or maybe you wish to relax and no longer work for the rest of your life once you retire. Saving up when you are young and capable of working is highly recommended.
The 401(k) saving plan is very useful for putting money aside for retirement; however, not everyone is eligible for this plan. If that is your case, then make sure to open your own saving plan. The earlier you start saving, the more likely you will be to cover enough of your daily needs of your retirement life, as well as extra expenses.
Avoid impulse buying. If something isn’t needed and brings zero profit, it is a waste of money.
Do not rely on fast foods and restaurants. Instead, cook your food at home to save money. Leave restaurants for special occasions.
“It is best not to put all of one’s eggs into one basket!” This is most likely a statement that you may have heard many times throughout your life and when it comes to investing, this statement is a reality. Diversifying one’s investments is the main factor in making a success when it comes to investing. All of the people who have made great returns from their monies have been seen to develop investment portfolios that operate in different market sectors and we advise that you should do the same too!
Developing a varied investment portfolio might include purchasing various shares and stocks that come from companies that operate in different business sectors. Methods used to achieve the desired objective may consist of buying government bonds, putting funds in money market accounts or maybe even into property i.e. buy to lets, houses of multiple occupancy [HMOs] and also the standard buying and renting out homes. The key is to invest in different market sectors.
Over time all of the data shows that those who savvy investors who take the time to develop investment portfolios that are well diversified on average experience more stable & consistent returns on their investments this is when compared to those investors who happen to put their monies in one investment vehicle. By investing in those companies that operate in different market sectors [industrial, retail, consumer, business to business etc, etc] will mean that your risk factor is lower too.
For example if you have invested all of your money in one company and that company’s shares goes down, you will lose some, a lot or all worst case all of your funds. Looking at this from another perspective if you happen to have invested in say shares from ten different companies and nine are doing well while one plunges averages say that you will still make some money or your losses will be minimized..
A good investment diversification portfolio will include a number of fundamentals e.g. they will include stocks & shares, bonds, property and of course cash!! It may take time to develop a fully diversified investment portfolio. Depending on how much you have to invest at the outset you may have to start small say only investing in cash and then go onto invest in maybe property over times.
This methodology may prove to be fine – however if you can split the investments that you make at the start – it will be a fact that your risk of losing your money will be much lower and as time passes you will see increasingly more attractive returns from your monies.
The finance experts also say that you should spread your investment monies evenly among your chosen investments targets. Put another way – if you happen to start with an investment fund of £100000 & invest £25000 in stocks and shares, £25000 in property, £25000 in bonds & then decide to invest the other £25000 in a savings account that pays a decent amount of interest.
This is the foundation to building a long term diversified investment portfolio and we see property to be one of the most tried to tested methods for delivering outstanding returns on ones investment funds.